What makes PRJ BLK a luxury streetwear brand, not just streetwear?

Luxury Streetwear With Purpose

PRJ BLK lives at the intersection of luxury and streetwear. Streetwear gives you the attitude, while luxury gives you the refinement. We take both seriously.

Instead of chasing what’s viral, we build staples; hoodies that belong in your weekly rotation and still feel like a statement. The goal is simple: elevated basics that photograph clean, style effortlessly, and feel premium every time you reach for them.

Because PRJ BLK is purpose-driven, the brand stands for something beyond clothing. “Break the Dress Code” isn’t about rebellion for the sake of it; However, it’s a reminder that you don’t have to fit a mold to be respected. You show up how you show up, and with PRJ BLK that’s clean, confident, and unmistakably you.